Cross-lifecycle health, channel contribution, and attribution.

The view a GSM or marketing director runs every morning. Last 8 weeks vs. the prior 8. Updated 6:00 AM ET daily.

Lifecycle Health Scorecards

vs. previous 8-week baseline

Service-to-Sales

Service · 5+ year vehicles

28 units sold +9 vs. baseline

86% of trailing baseline · trending up

Equity Activation

Positive equity, in-CRM

42 units sold +14 vs. baseline

92% of trailing baseline · highest performer

VIN Conquest

Competitor shoppers

11 units sold −4 vs. baseline

54% of baseline · CPC up 22% on conquest terms

Reactivation

Dormant 6+ months

4 units sold −2 vs. baseline

28% of baseline · re-engagement rate flat for 6 weeks

Phase Funnel Comparison

cohorts in trailing 8 weeks · drop-off flags shown

Service-to-Sales

Service visit

2,140

→

Equity match

684

→

Engaged

312

→

Test drive

→

Closed

Equity Activation

Pos. equity

3,820

→

Email opened

1,840

→

Page visit

486

→

Test drive

128

→

Closed

VIN Conquest

Conquest impr.

412K

→

VIN page click

2,108

→

Lead form

240

→

Test drive

→

Closed

Reactivation

Dormant pool

12,400

→

Re-opened

820

→

Page visit

142

→

Test drive

→

Closed

Channel Contribution Heatmap

% of advancements where channel was an assist touch · 14-day window

	Email	SMS	Search	Social	Display	OTT	On-site	BDC call
Service-to-Sales	62%	41%	22%	8%	19%	6%	24%	38%
Equity Activation	78%	52%	18%	14%	10%	3%	36%	29%
VIN Conquest	12%	5%	82%	58%	44%	28%	9%	4%
Reactivation	68%	42%	7%	22%	11%	2%	19%	24%

Cost Efficiency & 8-Week Trends

paid spend joined to lifecycle entries

Lifecycle	Channel	Spend (8w)	Sessions	CPC	Test drives	$ / TD
Equity Activation	Email/SMS	$0	486	,	128	$0
Equity Activation	Search (retarget)	$8,400	1,920	$4.38	38	$221
Service-to-Sales	Search (brand)	$6,200	1,460	$4.25	42	$148
VIN Conquest	Search (conquest)	$24,800	2,108	$11.76	38	$653
VIN Conquest	Display	$11,200	3,640	$3.08	14	$800
VIN Conquest	Meta	$9,400	2,880	$3.26	22	$427
Reactivation	Email/SMS	$0	142	,	18	$0
Reactivation	Display (retarget)	$3,800	820	$4.63	8	$475

Numbers are MODELED for the demo. Replace with live CDP attribution feeds.

Live queue, anomalies, and the work that needs a human.

The view a BDC manager runs in the background all day. Real-time alerts, lead routing flags, channel anomalies. Auto-refresh every 5 min.

Live Anomaly Alerts

last 24 hours · thresholds set per channel

Equity campaign stalled at Apex Honda of Riverside

SMS send queue paused 2.5 hours. Carrier filter triggered on a phrase in last template. 142 sends affected.

14m ago
Suggested: edit template, resume

Conquest CPC rising fast on CR-V keywords

Up 34% week-over-week on three top conquest terms. Likely competitor counter-bid (Honda dealer 12 mi south).

42m ago
Suggested: shift budget to Meta lookalike

Reactivation cohort cut-through above target

Re-engagement rate hit 11% on the dormant 6mo+ batch. Highest in 14 weeks. SMS variant B is the winner.

2h ago
Suggested: scale variant B to all rooftops

Service appointments lagging vs. seasonal forecast

Service-to-sales upstream feeder is down 18% week-over-week. May want to push the spring service campaign one cycle earlier.

5h ago
Suggested: contact service manager

Lead Queue · Right Now

unrouted in BDC last 60 min · sorted by score

Shopper	Lifecycle	Signal	Score	Source	Status
Brittany M.	Equity Activation	4 VIN page views, CR-V Touring	94	SMS reply	QUALIFIED
Marcus T.	Service-to-Sales	Service Friday + Pilot test drive page	88	On-site	BOOKED
Diane K.	VIN Conquest	RAV4 hybrid → CR-V hybrid pivot	82	Search · conquest	SDR REVIEW
Hugo P.	Reactivation	SMS variant B reply, 7mo dormant	76	SMS	SDR REVIEW
Ashley R.	Equity Activation	Email open + payment calc	71	Email	QUEUED
Jonathan E.	Service-to-Sales	5yr Civic, equity match, no engagement yet	68	CDP signal	QUEUED

Channel Health · Last 24 Hours

deliverability, bounce, spam complaint thresholds

Email deliverability Healthy

98.4^%

+0.3% vs. 7-day avg

SMS opt-in retention Healthy

99.1^%

−0.1% vs. 7-day avg

Conquest CPC Watch

$11.76

+34% vs. 7-day avg

Site bounce Healthy

42.1^%

−2.4% vs. 7-day avg

Group P&L: spend, units, and attributed pipeline.

The view a Dealer Principal or Group COO opens monthly. Cross-rooftop rollup, marketing cost per unit sold, attributed pipeline by 90 and 180-day windows.

Marketing-attributed units · 90d Up

+17 units vs. prior 90d

Marketing spend · 90d

$182.4K

+4% vs. prior 90d

Marketing cost / unit Down

$2,146

−$418 vs. prior 90d

Attributed gross · 90d

$2.74M

+$520K vs. prior 90d

Pipeline & Revenue Attribution

assist-weighted · rooftop-level · 90 / 180 day windows

90-day window closed-won attribution
Lifecycle	Units	Gross	Avg gross	Cost / unit
Equity Activation	42	$1.39M	$33,100	$200
Service-to-Sales	28	$928K	$33,150	$222
VIN Conquest	11	$386K	$35,090	$4,127
Reactivation	4	$132K	$33,000	$950

180-day window includes service add-on
Lifecycle	Units	Gross + service	Avg gross	Cost / unit
Equity Activation	76	$2.66M	$35,000	$118
Service-to-Sales	52	$1.85M	$35,580	$132
VIN Conquest	19	$684K	$36,000	$2,394
Reactivation	11	$378K	$34,360	$418

Modeled values for illustration. Live deployment joins Fullpath CDP to DMS sales feed for closed-won truth set.

Rooftop Rollup · 90-day

cross-rooftop performance · spend / unit / channel mix

Rooftop	OEM	Spend	Units (att.)	Cost / unit	Top lifecycle	Health
Apex Honda of Riverside	Honda	$54,200	28	$1,936	Equity	Healthy
Apex Honda of Springfield	Honda	$48,900	24	$2,038	Service-to-Sales	Healthy
Apex Acura	Acura	$41,300	19	$2,174	Equity	Watch
Apex Pre-Owned Center	Multi	$38,000	14	$2,714	VIN Conquest	Off pace

Channel ROI · Trailing 90 Days

marketing-attributed gross over channel spend

Email/SMS

38.2×

$8.4K spend

On-site personalization

21.4×

included

Search · brand

12.1×

$22.6K

Meta · prospect

9.8×

$18.4K

Display · prospect

5.2×

$22.1K

Search · conquest

3.4×

$72.4K

OTT

2.1×

$18.2K