Most dealerships spend hundreds of thousands a year reaching new shoppers when the highest-intent buyers are already in the CRM. Fullpath tells you which ones, why, and exactly when to reach them.
Type your domain. We map the data already sitting in your CRM, DMS, and website against the audiences you should be activating. No deck, no demo. Just an honest read of where the leverage is.
Fullpath is auto-native. The CDP, the AI, the agents, the campaigns, the attribution. Built for the messy reality of CRM and DMS data, the long shopper consideration window, and the dealership economics that generic platforms ignore.
Dealerships running on Fullpath across North America.
Pre-built integrations across CRM, DMS, inventory, and ad platforms.
Live OEM programs including Stellantis, GM, Honda, JLR and Porsche.
Figures sourced from Fullpath's public marketing materials and OEM program directory.
Most dealership marketing audits run on what the dealer already knows: cost-per-lead, click-through rate, ad spend by platform. The audit we run starts with what's missing: the audiences you have but don't activate, the lifecycle stages you've never run a campaign against, and the moments your CRM is screaming about that nobody is listening to.
Get yoursThree shifts are reshaping how franchise dealers grow, and most of the marketing stack hasn't caught up. The dealers winning right now have built around them.
Always-on triggers on real shopper signals beat monthly blasts every time. Email opens, VIN page views, service appointments, equity status. The playbook is moving from calendar to behavior.
Cookies are receding, and conquest CPAs are climbing. The dealers winning are the ones spending on shoppers already in their CRM, with the freshest signal: service history, recent visits, equity position.
Lead qualification, follow-up cadence, appointment booking, task prioritization. The work that ate your BDC's day is moving to AI agents that don't sleep, don't forget, and don't drop the ball at 4:55 on a Friday.
The CDP unifies. The AI activates. The agents close the loop. Each layer compounds the next, which is why a dealer that adopts all three runs a different operation than one running point tools.
Identity resolution stitches every shopper across years of CRM and DMS history into a single, clean profile. Open API and 200-plus integrations means it works with the stack you already own. No migration, no rip-and-replace.
Audience segmentation, creative selection, channel routing, budget shifts. AdaptiveAI watches what's working and reallocates spend in real time. Email, SMS, search, social, display, OTT, Amazon, on-site personalization. One engine, every channel.
Agentic CRM follows up, qualifies, books appointments, hands off to humans, and surfaces prioritized tasks. Modify assignment logic, set escalation rules, define how the agents engage. The agents adapt to your playbook, not the other way around.
From mass-market franchise to luxury imports, Fullpath's OEM programs run inside the dealer's existing OEM environment, with co-op rules and approval workflows already baked in.
Active OEM programs as listed on Fullpath's public OEM directory; Maserati program also live.
Type your domain, get an honest read of where the leverage is. Free, one business day, no deck, no demo required to see the work.
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