The demand layer for the dealership CDXP.

Franchise dealer groups are sitting on first-party data that's worth more than their next campaign. Here's what the demand engine that activates it could look like — built around the data dealerships already own. Four working artifacts adapted from systems I built at Forbes, branded for Fullpath and sized for the franchise dealer marketing buyer.

• 01
  The Dealership Data Audit Landing experience for the franchise dealer-marketing buyer. The data-audit hook: their first-party data is worth more than their last campaign, and here's the proof.
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• 02
  Dealer Activation Planner Type a dealership domain, get the activation plan we'd build against their CDXP-grade first-party data. Modeled inventory feeds, lifecycle plays, channel mix.
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• 03
  Dealer Lifecycle Console Three views — operational, GM, dealer-group CMO — over the same funnel. Reconciles inventory turn, service revenue, and lifecycle CRM against one number.
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• 04
  Account Console — Fullpath AE workspace The view a Fullpath CSM or AE opens before a dealer-group call. Pre-call brief, live whisper, proposal builder, DocSend tracking, account-level signal.
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